It is the first element of the club’s brand refresh to be announced, ahead of tomorrow's guernsey design and FEARLESS reveal.
The new logo features three key elements:
- The scorching Sun of the Gold Coast rising over the ocean and horizon,
- The bold “S” that represents the SUNS and the community who have built the Gold Coast,
- A football at the logo’s heart, signifying our purpose and commitment to excellence.
The logo also includes subtle shapes of a “G” and “C” hidden within the design, as a nod to our history and original logo.
Together, these elements capture who we are, where we’ve come from, and what we strive for on and off the field.
GC SUNS Chief Executive Officer Mark Evans said the logo reveal was the first step in refreshing the club’s brand identity.
“We knew after 14 years with the same brand that it was time to update our look and feel to better represent how we have evolved and matured as a football club,” Evans said.
“Our new logo is modern, bold and innovative, with layers of context which speak to our history and purpose.
“We’re excited to show the world our new brand, our new guernsey and colour palette, marking the start of our new era.”
