Welcome to a new era of the Gold Coast SUNS.
Once a young and emerging force in the AFL, we have evolved into a firmly established club whose relative youth is a strength.
We were born out of a challenge - building an AFL club in a region not traditionally associated with footy.
14 seasons later, the time is now for us to redefine our identity to reflect what we stand for as an organisation.
Unburdened by the weight of decades of tradition, we embody the freedom to be bold, ambitious, resilient and unapologetically forward-looking.
We are a club that thrives on defying the expectations others have set for us.
For us, this isn’t just about a change in our look and feel - it’s a reflection of where we’ve come from and our relentless ambition to carve out a legacy as a formidable force in the competition.
Our brand brings us closer together as a club, team and community, allowing us to set the tone for the next era of our football club, on and off the field.
We are FEARLESS.
