The choice of colours - a deep red, sunburnt gold and oceanic blue, embodies strength, resilience and a willingness to break tradition, all elements of the Gold Coast SUNS’ journey.
Our new deeper red speaks to the heat and fearless intensity of both our club and the Gold Coast community, while the simplicity of the design underlines our unrelenting focus on performance.
The sunburnt yellow of the clash guernsey reflects the physical environment of our region. It represents the extreme force of the elements on the Gold Coast and the windswept sands of our beaches.
Our refreshed blue, also prominent on the clash guernsey, is true to the deep tones of the Pacific Ocean which defines our coastline. It speaks to the depth and serious ambitions of our football club and the endless and unexplored opportunities that lie ahead.
These colours have been a constant in the club’s history, but the powerful tones reflect how the club has stood the test of time, growing stronger and more resilient.
The gradient and waveform woven into the guernsey are more than just visual elements, they symbolise our trajectory and the connection to our region.
A unique choice in the AFL, the gradient represents our forward momentum and mirrors the natural elements surrounding us on the Gold Coast - a heat haze rising from the ground and the undulating forms of the ocean.
Meanwhile the waveform is a nod to one of our most iconic past designs, symbolising the waves of the ocean and a seamless blend of respecting our history while pushing forward to our future.
The back of the home guernsey features gold and blue detailing, including all three of the club’s colours on the primary strip.
Through these design choices, the SUNS embody who we’ve always been - unapologetically bold, trailblazing and united with our community.