Children aged 14 years and under will have free entry* to two home matches at People First Stadium during the month, including the Round 16 clash against Collingwood and Round 18 meeting with Port Adelaide.
2024 marks the third year of the Kids Go Free Month initiative, which saw over 215,000 junior fans attend the footy during the campaign last year, a 27.5% uplift in junior attendance through the campaign period compared to the season average.
Each match will have nominated ticket categories available in which junior tickets are free, and big kids and small kids alike will have the chance to enjoy a variety of family-focused activities and fun, with an enhanced match-day experience full of entertainment, giveaways, food and beverage offerings and more.
Kids Go Free Month has grown year-on-year and is an important, family fun initiative from the league AFL Executive General Manager Customer and Commercial Kylie Rogers said.
“We know plenty of families are dealing with cost-of-living challenges across the country, so the AFL is delighted to bring back Kids Go Free Month to help ease these pressures and give families an opportunity to enjoy a day at the footy,” Ms Rogers said.
“Kids Go Free Month offers more than just footy, with special food and beverage offerings and, enhanced match-day activations fun for the whole family it’s a must do activity these school holidays so I encourage fans to snap up their tickets!”
As part of Kids Go Free Month, the AFL and Sherrin will launch a competition by putting the design of the ball into the hands of kids, with the winners vying for a chance to have their design produced and delivered to their school for them and their classmates to enjoy.
For more information on how to redeem the Kids Go Free Month offer and ticket on-sale dates, visit afl.com.au/kidsmonth.