There are minimal highlights, almost no sign of passionate screaming fans and yet the 2013 AFL Australia’s game TVC is already being heralded as one of the best yet.

The innovative commercial captures the reactions of people all over the world as they are shown glimpses of  Australian football for the first time. Their amazing reactions to the skills and toughness of the codes best players illustrating that no matter where you’re from, Australia’s Game is extraordinary.

Australian football is a truly extraordinary spectacle on so many levels, and highlighting the global appeal is what this year’s version of Australia’s Game is all about.

Extraordinary on the ground, where matches regularly produce extraordinary moments, fans of the code have come to expect massive pack marks, crunching tackles, burst of acceleration, individual brilliance and trickery on a weekly basis, whilst those exposed to the game for the first time are as the TVC demonstrates left in awe.

The TV commercial is just one part of this year’s campaign and doesn’t aim to tell the whole story of our game. Instead, Australia’s Game will tell the whole story throughout the year and is the backbone of everything we will do; from Opening Round through to Indigenous Round and our Greatness campaign leading into Finals.

Let us know what you think of the brand new AFL, Australia’s game TVC?