More than halfway through the AFL season, the Gold Coast SUNS have averaged over 3,000 more spectators per home game than they did in 2013.

In seven home games this season they are averaging 17,010 spectators a game, significantly up from 13,907 last year.

The best crowds at Metricon came in 2011, when the competition's newest team averaged more than 18,000 in its eight home games.

Gold Coast CEO Travis Auld said there were a number of reasons why crowd figures had risen.

"It's our on-field performance, which is playing a significant role, our fourth year in the market, and the Gold Coast is really starting to embrace their team," Auld said.

"It's becoming obvious when you look at the balance of the crowd. In our first couple of season there were times when there was more opposition supporters than ours in the crowd.

"Look at last week against Geelong and even against Sydney, our fans certainly outnumbered the opposition fans."

Gold Coast's television audience is also up 15 per cent on last season.

Collingwood is the next team to visit Metricon Stadium, and Gold Coast is confident of breaking its home attendance record in round 16.

Based on pre-sales, the highest attendance at Metricon Stadium of 23,302 – set against the same opposition in 2011 – is under serious threat.

Crowds have spiked in the past two home games against the Sydney Swans (21,354) and Geelong (18,236), and Auld expects it to continue against the Magpies.

"Indications, based on daily ticket sales, are we're a good chance to break the record," he said.

If things go extremely well, a sell-out of 27,000 is not out of the question, as the eighth-placed Suns (8-5) continue to surge towards a maiden finals appearance.