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Dreamworld announced today that the themepark has signed a two year agreement to become the Gold Coast SUNS official entertainment partner.
Dreamworld CEO Noel Dempsey invited GC SUNS CEO Travis Auld, Coach Guy McKenna and a number of the GC SUNS players to a board meeting with a difference as the two organisations made their agreement official with a session on the park’s FlowRider attraction.
A keen surfer, Nathan Bock was thrilled with the announcement. “Well you know where to find me when were not on the road playing” joked Bock.
“Dreamworld has always been the must see destination for visitors to the Gold Coast and I think it’s a really good fit with our playing group and with the way we have positioned ourselves in the Community. We are a fresh, young and exciting playing group and that’s exactly how you feel when you visit Dreamworld.”
A proud supporter of Gold Coast teams, Dreamworld was quick to form a partnership with the Gold Coast SUNS as the team enters into their inaugural pre-season matches in Sydney this weekend.
“The Gold Coast SUNS are looking to establish themselves as a core part of the community as the foundation for their long term future success. Dreamworld has been an integral part of the Gold Coast community for nearly 30 years and on this basis we thought we could work together to further reinforce our Gold Coast community roots,” said Mr Dempsey.
“I think it is important to find the right partner with the right values and sense of community engagement, beyond just a sporting team. We recognized early that we are both in the entertainment space and if we can work together we can provide the complete experience, sort of a one plus one equals three. For visitors it would be the perfect weekend, with top class sport and Australia’s favourite themepark.”
Once the $144 million Gold Coast Stadium is complete in May, Dreamworld will play a major role in pre and post game entertainment with characters and live performances held in the stadiums purpose built entertainment promenade.
“The Club sees game day as a real opportunity to present a broad range of entertainment albeit with the game being central to the attraction. We believe the range of activities and promotional support that Dreamworld can bring to game day will increase the appeal of the team while showcasing the park,” said Mr Dempsey.
Gold Coast SUNS CEO Travis Auld confirmed this feeling was mutual.
“Were absolutely delighted to announce our partnership with Dreamworld which will not only allow us to showcase one of the countries truly iconic tourist destinations to the many AFL supporters who visit the Gold Coast, but also by the inclusion of Dreamworlds interactive game day shows as we look to deliver a unique and very exciting Game Day experience.”
“Importantly for us we are partnering with a like minded Community organization and we are looking forward to working with Dreamworld to develop an innovative and fan centric partnership.” Travis Said.
AFL fans can expect to see Dreamworld characters and entertainment elements at each of the GC SUNS home games in 2011 and 2012.
